New user? Register as member

Language of Influence for Impactful Workplace Presentations

HARNESSING THE POWER OF RHETORIC AND LINGUISTIC TOOL FOR POWERFUL PRESENTATIONS

"You’ve a way with words!" Do you often say (or think) that of people who are great at expressing their thoughts and ideas?

Is being good with words nature or nurture? Nature does play a part, but studying the history of great orators have shown that this skill can indeed be nurtured. From Ancient Greece to the late 19th century, Rhetoric has been a central part of Western education.
Philosophers like Aristotle has been using it as an art form, to train writers and speakers to develop persuasive speeches.

Times have changed, and our modes of communication has expanded beyond just writing and speaking, into social media and instant messaging. However, this explosion in communication medium has only magnified, not diminished the power of words in professional and day-to-day communication.

In this workshop, Coen Tan will share with you how to use the Language of Influence, how to craft your speeches, construct your arguments, and use words and rhetorical device to impact your audiences logically, rationally, and move them to take action.

Objective

After attending this program, you will be able to:

1. Demonstrate your prowess of the spoken English language so that your audience will automatically see you as a credible expert


2. Understand and apply audience psychology to craft speeches in a way that can persuade and inspire your audience


3. Understand the science behind the words we use, and how we can craft our messages in ways that are more impactful


4. Elegantly use rhetorical devices in your speeches to add impact to your message, and come across as highly credible

Outline

Crafting Persuasive Speeches

• Apply powerful tips and techniques to help you get into the minds of your audience, appeal to their higher motives and purposes


• Understand the psychology of influence, and craft your presentations to sell your ideas effectively


• Apply a simple structure for writing persuasive presentations so that your presentation will not only inform the audience, but also get them to take action

Understanding Language of Influence

• Understand the importance of language patterns on the psychology of the audience


• Use simple, easy-to-understand, yet powerful phrases and words so that your presentations are impactful


• Avoid overuse of jargon in your speech


• Apply simple language patterns to craft and strategize your presentation for maximum impact

Using Language and Rhetorical Devices in your Speeches

• Incorporate rhetorical devices and descriptive language to add impact to their spoken communications


• Avoid the common errors (grammatical, pronunciation) made by speakers (especially local speakers) in their spoken communications.

Who should attend

Profile of Coen Tan, CSP

Leadership & Communication Facilitator | Certified Speaking Professional (CSP)

Coen Tan helps people-centred leaders, the thoughtful, relational, quietly capable ones whose strengths are often mistaken for a lack of presence, turn that very trait into how they lead, influence, and hold a room. Rather than coaching leaders to perform a louder, borrowed version of leadership, he helps them make their authentic style legible and persuasive, so they lead as themselves, with structure behind them.

He does this through curated learning experiences, real stories, and safe spaces where leaders experiment, practise, and receive targeted feedback, the deliberate practice that turns insight into changed behavior.

In May 2024, Coen was conferred the Certified Speaking Professional (CSP) designation, held by the top 12% of speakers globally.

PERSPECTIVE & APPROACH

A lifelong student of human psychology, Coen brings a rare ability to see people accurately, to recognise the strength beneath the surface and name what others overlook. This depth of empathy and perception is the core of how he works with leaders.

Having spoken in 12 countries and travelled to more than 150 cities across over 30, he reads and adapts to leaders across very different cultural contexts – ability especially suited to developing leadership talent across diverse Asian markets. His background in improv, method acting, and languages makes his facilitation engaging, adaptive, and safe, so leaders open up, take risks, and stay with the discomfort where real growth happens.

EXPERIENCE

Over 17 years, Coen has designed and facilitated learning for more than 50,000 professionals across industries – from fintech and financial advisory to pharmaceuticals and FMCG, as both curriculum designer and facilitator, grounded in a deep understanding of adult learning psychology.

He is certified in the MBTI, Gallup CliftonStrengths, and the Enneagram, and is an Appreciative Inquiry practitioner – instruments he draws on selectively in service of each leader's growth.